Sequoia National Park
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MAJESTIC MOUNTAIN LOOP WINS CALIFORNIA POPPY AWARD


FOR IMMEDIATE RELEASE – February 10, 2014


Majestic Mountain Wins Visit California Poppy Award


PASADENA, CALIF. –Majestic Mountain Loop was awarded the prestigious 2014 Poppy Award from Visit

California for the “Best Regional Collaborative Marketing Campaign” on Thursday, February 6th.  A

collaborative partnership between the Visalia Convention and Visitors Bureau, Yosemite Sierra

Visitors Bureau, Fresno Yosemite International Airport and Delaware North Parks and Resorts,

Majestic Mountain Loop promotes visiting three National Parks; Sequoia, Kings Canyon and Yosemite

National parks in three days.


The Visit California Poppy Awards, which every two years honors the best of California‟s tourism

promotion, honored industry leaders who worked to increase tourism to the State of California.

Visit California received a record number of entries this year and views the number of submissions

as an indication of the health of the industry.


Launched in January 2013, Majestic Mountain Loop was formed to highlight and educate visitors on

the close proximity of these three national treasures and the unique attributes of the surrounding

communities. Gail Zurek, with the Visalia Visitors and Convention Bureau stated “The response to

the Majestic Mountain Loop by travelers has been exciting.  Clearly the ease of the 3 parks in 3

days resonates with so many.”


„The Loop‟ introduces the Sequoia, Kings Canyon and Yosemite National parks to travelers who

worried they did not have time to see all three or did not realize how accessible it is to see all

three distinct parks. Having the Fresno Yosemite International Airport as a partner allows the

Majestic Mountain Loop to gain exposure in markets that fly into FAT.  With direct international

flights with Aero Mexico and a strong relationship with Alaska Airlines, Majestic Mountain Loop has

gain exposure from more than just locals wanting to take a car trip. Rhonda Salisbury Marketing

Director for the Yosemite Sierra Visitor‟s Bureau added, “This concept and partnership however

would not be possible without the support and cooperation of the National Parks Service.”


For more information about Majestic Mountain Loop please visit


www.MajesticMountainLoop.com



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P.O. Box 2734 Visalia, CA 93279
112 E Main St, Visalia, CA 93291
(800) 524-0303 : (559) 334-0141