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NEW VISIT VISALIA LOGO HONORED WITH AWARD


NEW VISIT VISALIA LOGO HONORED WITH AWARD

Visalia, Calif. (July 17, 2019) – The new Visit Visalia logo was recently recognized for creative

excellence by the American Advertising Awards. Visit Visalia is a collaboration of the Visalia

Tourism Marketing District and the Visalia Convention and Visitors Bureau to increase the marketing

budget to promote the city.


The American Advertising Awards program, formerly known as The ADDYs, is the advertising industry’s

largest and most representative competition, attracting over 40,000 entries every year. American

Advertising Awards are granted to creative agencies by the American Advertising Federation and

reward the creative spirit of excellence in the art of advertising.


The logo was designed by AMF Media Group, a full-service marketing and public relations agency that

has worked with Visit Visalia since 2018. The agency’s efforts to date have included foundational

research to evaluate the Visalia brand and tourist targets, Website design, updated marketing

collateral, programmatic digital advertising, a YouTube series featuring Niccolo Go of Joaquin

Around, and a public relations program.


“We are very appreciative of the partnership with AMF,” said Visit Visalia Executive Director Demea

Metcalf. “Their creative guidance has been integral to our overall work to promote Visalia as a

tourist destination. Recognition from the American Advertising Federation is a further testament

that the work is resonating with the travel community and we are headed in the right direction.”


Marketing and public relations efforts continue to showcase Visalia as an ideal home base for

families looking to visit Sequoia & Kings Canyon National Parks and who want to extend their stay

to explore the region. Visit Visalia highlights the many things to see and do in Visalia, as well

as the city’s outstanding restaurants.


The organization helps keep tourism front and center as one of the major economic drivers that

contributes to sustaining the city’s local businesses. The 2018 Visit California economic impact

report showed that local visitor spending reached $430.4 million last year, a 6.38 percent boost

in spending over the previous year, and supported 5,450 jobs in Tulare County. For more

information, head to www.visitvisalia.com.


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ABOUT VISIT VISALIA:


Visit Visalia is a collaboration of the Visalia Tourism Marketing District and the Visalia

Convention and Visitors Bureau (VCVB) dedicated to marketing, advertising, public relations and

other promotional efforts that inspire travel to the City of Visalia. Visit Visalia works closely

with local lodging properties, restaurants and attractions to foster interest in Visalia as a year-

round destination for leisure, family, and meeting and convention travelers. For more information

about Visit Visalia go to www.VisitVisalia.com and follow VisitVisalia on Instagram,


Facebook, Twitter and Pinterest.



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©2019 Visalia Convention & Visitors Bureau
P.O. Box 2734 Visalia, CA 93279
112 E Main St, Visalia, CA 93291
(800) 524-0303 : (559) 334-0141