CVB CURRENT BOARD PACKET
November 12, 2025
VCVB Board Meeting Agenda - November 12, 2025
Meeting Minutes - October 8, 2025
VCVB Financials:
Balance Sheet - October 2025
CVB Budget vs Actuals - October 2025
CVB Payroll Budget vs Actuals - October 2025
Profit and Loss by Class - October 2025
Sales & Tourism Dashboard - November 2025
Convention Calendar as of November 2025
CVB Bylaws
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VCVB BOARD OF DIRECTORS HANDBOOK
Board Information
Bylaws & Other Legal Documents
- VCVB Bylaws (ratified 10.6.2023)
- City of Visalia Contract 2022 - 2023 (Contract extension term: 01/01/2024-12/31/2024)
Budget & Financial Updates
Notes & Miscellaneous Items
- 2024 Sales and Marketing Plan
- 2024 Annual Report
- 2019 Strategic Planning Session Results Overview
- 2025 Visit CA | Dean Runyan Associates report "Economic Impact of Tourism 2024" (released May 2025)
Committees
Mission Statement (Updated March 2025)
“To promote Visalia as an ideal overnight travel destination through unique local experiences and engaging marketing.”
Vision Statement (Updated March 2025)
"Visalia is the destination of choice for travelers."
Values | Guiding Principles (Updated March 2025)
Advocate Visit Visalia will engage in advocacy efforts impacting the
sustainability and enhancement of our tourism assets.
Stimulate Visit Visalia will deploy marketing and destination development
initiatives expected to stimulate overnight group and leisure travel.
Collaborate Visit Visalia seeks collaboration in representing, developing and/or
enhancing the visitor’s experience.
Brand Positioning Statement (Updated March 2025)
For adventure seekers and cultural explorers yearning for discovery, Visalia is rooted in the true spirit of community, where visitors are invited to share in our deep connection to nature’s majesty and cultural richness. Ideally situated among National Parks, Visalia is where travelers rest, rejuvenate, and embrace the soul of exploration that inspired early trailblazers—while enjoying a contemporary city that thrives on hospitality, creativity, and an enduring love of the land.
