CVB CURRENT BOARD PACKET
March 11, 2026 - Regular Board Meeting
VCVB Regular Meeting Agenda -March 11, 2026
VCVB Special Meeting Minutes - February 26, 2026
CVB Balance Sheet - February 2026
CVB Profit and Loss - February 2026
Sales & Tourism Dashboard - March 2026
Sales & Marketing Plan - March 2026
Sequoia Shuttle Marketing Plan 2026
MML Marketing Plan 2026
Convention Calendar - March 2026
City of Visalia Professional Services Agreement - February 2026
February 26, 2026 - Special Meeting Financials
CVB Balance Sheet - January 2026
CVB General Ledger - January 2026
CVB Profit and Loss - January 2026
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VCVB BOARD OF DIRECTORS HANDBOOK
Board Information
Bylaws & Other Legal Documents
- VCVB Bylaws (ratified 10.6.2023)
- City of Visalia Contract 2022 - 2023 (Contract extension term: 01/01/2024-12/31/2024)
Budget & Financial Updates
Notes & Miscellaneous Items
- 2024 Sales and Marketing Plan
- 2024 Annual Report
- 2019 Strategic Planning Session Results Overview
- 2025 Visit CA | Dean Runyan Associates report "Economic Impact of Tourism 2024" (released May 2025)
Mission Statement (Updated March 2025)
“To promote Visalia as an ideal overnight travel destination through unique local experiences and engaging marketing.”
Vision Statement (Updated March 2025)
"Visalia is the destination of choice for travelers."
Values | Guiding Principles (Updated March 2025)
Advocate Visit Visalia will engage in advocacy efforts impacting the
sustainability and enhancement of our tourism assets.
Stimulate Visit Visalia will deploy marketing and destination development
initiatives expected to stimulate overnight group and leisure travel.
Collaborate Visit Visalia seeks collaboration in representing, developing and/or
enhancing the visitor’s experience.
Brand Positioning Statement (Updated March 2025)
For adventure seekers and cultural explorers yearning for discovery, Visalia is rooted in the true spirit of community, where visitors are invited to share in our deep connection to nature’s majesty and cultural richness. Ideally situated among National Parks, Visalia is where travelers rest, rejuvenate, and embrace the soul of exploration that inspired early trailblazers—while enjoying a contemporary city that thrives on hospitality, creativity, and an enduring love of the land.
