CVB CURRENT BOARD PACKET
May 19, 2026
VCVB Regular Meeting Agenda -May 19, 2026
VCVB Meeting Minutes - April 8, 2026
VCVB Financials:
Balance Sheet - April 30, 2026
CVB Profit and Loss - April 2026
CVB Profit and Loss - Jan - April 2026
Notice of Increase - Lease of 112 E Main St
Sales & Tourism Dashboard - May 2026
Convention Calendar - May 2026
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VCVB BOARD OF DIRECTORS HANDBOOK
Board Information
Bylaws & Other Legal Documents
- VCVB Bylaws (ratified 10.6.2023)
- City of Visalia Contract 2022 - 2023 (Contract extension term: 01/01/2024-12/31/2024)
Budget & Financial Updates
Notes & Miscellaneous Items
- 2024 Sales and Marketing Plan
- 2024 Annual Report
- 2019 Strategic Planning Session Results Overview
- 2025 Visit CA | Dean Runyan Associates report "Economic Impact of Tourism 2024" (released May 2025)
Mission Statement (Updated March 2025)
“To promote Visalia as an ideal overnight travel destination through unique local experiences and engaging marketing.”
Vision Statement (Updated March 2025)
"Visalia is the destination of choice for travelers."
Values | Guiding Principles (Updated March 2025)
Advocate Visit Visalia will engage in advocacy efforts impacting the
sustainability and enhancement of our tourism assets.
Stimulate Visit Visalia will deploy marketing and destination development
initiatives expected to stimulate overnight group and leisure travel.
Collaborate Visit Visalia seeks collaboration in representing, developing and/or
enhancing the visitor’s experience.
Brand Positioning Statement (Updated March 2025)
For adventure seekers and cultural explorers yearning for discovery, Visalia is rooted in the true spirit of community, where visitors are invited to share in our deep connection to nature’s majesty and cultural richness. Ideally situated among National Parks, Visalia is where travelers rest, rejuvenate, and embrace the soul of exploration that inspired early trailblazers—while enjoying a contemporary city that thrives on hospitality, creativity, and an enduring love of the land.