CVB BOARD REPORTS ARCHIVE

Board Report packets not listed below are available to review at the Visit Visalia office located at 112 E Main Street, Visalia.

October 8, 2025

               VCVB Board Meeting Agenda - October 8, 2025
               Meeting Minutes - September 10, 2025

VCVB Financials: 

Balance Sheet - September 2025
CVB Budget vs Actuals - September 2025
CVB Payroll Budget vs Actuals - September 2025
Profit and Loss by Class - September 2025

Sales & Tourism Dashboard - September 2025
Convention Calendar as of September 2025
VCVB Bylaws 

September 10, 2025

               VCVB Board Meeting Agenda - September 10, 2025
               Meeting Minutes - August 2025

VCVB Financials: 

Balance Sheet
Budget vs Actuals
Payroll Budget vs Actuals
Profit and Loss by Class
YTD Profit and Loss -

Sales & Tourism Dashboard - September 2025

August 13, 2025

               VCVB Board Meeting Agenda - August 13, 2025
               Meeting Minutes - June 2025

VCVB Financials: 

Balance Sheet - June 2025
Budget vs Actuals By Class - June 2025
Payroll Budget vs Actuals - June 2025
Profit and Loss by Class - June 2025
YTD Profit and Loss - June 2025

Balance Sheet - July 2025
Budget vs Actuals - July 2025
Payroll Budget vs Actuals - July 2025
Profit and Loss by Class - July 2025
YTD Profit and Loss - July 2025

CVB Annual Report 
Incentive Tracking Page 1 - July 2025
Incentive Tracking Page 2 - July 2025
TOT History with CA and SEKI Visitation - July 2025

June 11, 2025

               VCVB Board Meeting Agenda - June 11, 2025
               Meeting Minutes - May 2025

VCVB Financials: 

Balance Sheet - May 2025
Budget vs Actuals Budget - Jan-May 2025
Payroll Budget vs Actuals - May 2025
Profit and Loss by Class - May 2025

Convention Calendar - June 2025
Sales and Tourism Dashboard - June 2025
Sequoia Legacy Tree RFP
Incentive Tracking - 2025
Incentive by Year with Actual 

May 14, 2025

• VCVB Board Meeting Agenda - May 14, 2025
• VCVB Board Minutes - April 9, 2025
  
  VCVB Financials: 

Balance Sheet - April 2025
Budget vs Actuals Budget_FY25_PL-FY25PL May 2025
Budget vs Actuals Payroll - April 2025
Profit and Loss by Class April 2025
Incentive Workbook - Tracking  - As of May 9, 2025

• TOT History with SEKI - April 2025
• Convention Calendar April 2025
• Sales and Tourism Dashboard - April 2025

April 9, 2025

• VCVB Board Meeting Agenda - April 9, 2025
• VCVB Board Minutes - March 12, 2025
  
  VCVB Financials: 

Balance Sheet - March 2025
Budget vs Actuals Budget_FY25_PL-FY25PL Classes March 2025
Budget vs Actuals Payroll - March 2025
Profit and Loss by Class March 2025
Incentive Workbook - Tracking

• STR Report February 2025
• Convention Calendar March 2025
• Draft Mission/Vision/Values 
• Sales and Tourism Dashboard - March 2025

March 19, 2025 VCVB - SPECIAL MEETING 

• VCVB Special Board Meeting Agenda - March 19, 2025

March 12, 2025

• VCVB Board Meeting Agenda - March 12, 2025
• VCVB Board Minutes - February 12, 2025
  
  VCVB Financials: 

Balance Sheet - February 2025
Budget vs Actuals Budget_FY25_PL-FY25PL Classes
Budget vs Actuals Budget - CVB February 2025
Budget vs Actuals Payroll
Profit and Loss - CVB February 2025
Profit and Loss by Class 
Incentive Workbook - Tracking

• 2024 Annual Report - Second Reading
• Draft LOI - Visalia Heritage
• STR as of January 2025
• Convention Calendar
• Draft Mission/Vision/Values 
• Sales and Tourism Dashboard - February 2025

February 12, 2025

• VCVB Board Meeting Agenda - February 12, 2025
• VCVB Board Minutes - January 15, 2025
  
  VCVB Financials: 

Budget vs Actuals Budget
Budget vs Actuals Payroll
Balance Sheet CVB - Jan 2025
Profit and Loss by Class CVB - Jan 2025

• Sales Incentive CVB Tracking 2025
• Sales and Tourism Dashboard - February 2025
• 2024 Annual Report - Visalia Convention and Visitors Bureau

January 22, 2025

VCVB Special Board Meeting Agenda - January 22, 2025

January 15, 2025

• VCVB Board Meeting Agenda - January 15, 2025
• VCVB Board Meeting Minutes - December 10, 2024
  
  VCVB Financials 

Budget Draft - January 2025  
Budget vs Actuals by Class - December 2024
Balance Sheet CVB Dec 2024
Profit and Loss by Class CVB - December 2024
Incentive Tracking
Convention Incentive Pilot Program

• 2025 Financial Policy Revision Recommendation
• Convention Calendar 2025
• Sales and Tourism Dashboard - December 2024
• STR - January through November 2024
• TOT History with SEKI

December 10, 2024

• VCVB Board Meeting Agenda - December 10, 2024
• VCVB Board Meeting Minutes - November 13, 2024
• VCVB Financials 

Budget Draft 2025  
Budget vs Actuals by Class - MML Correction
Profit and Loss by Class CVB - November 2024
Profit and Loss CVB - November 2024
Statement of Cash Flows CVB - November 2024

• Sales and Tourism Dashboard - December 2024
• STR - October 2024
• TOT History with SEKI
• Branding Agreement - Visit Visalia

November 13, 2024

• VCVB Board Meeting Agenda - November 13, 2024
• VCVB Board Minutes - October 9, 2024
• VCVB Special Board Minutes - October 24, 2024
• VCVB Financials 

Balance Sheet as of October 2024
Budget vs Actuals FY24_PL
Profit and Loss by Class - October 2024
Payroll Budget vs Actuals - October 2024

VCC Sales Event Attendance Guide

Statement of Cash Flows - October 2024

• Sales and Tourism Dashboard - November 2024
• STR - September 2024
• TOT History with SEKI

October 9, 2024

• VCVB Board Meeting Agenda - October 9, 2024
• VCVB Board Minutes - September 10, 2024
• VCVB Financials 

Balance Sheet as of September 2024
Budget vs Actuals FY24_PL
Profit and Loss by Class - September 
Payroll Budget vs Actuals - September 2024

• Sales and Tourism Dashboard - September 2024
• Convention Calendar - September 2024
• STR - August 2024
• TOT History with SEKI 

September 10, 2024

• VCVB Board Meeting Agenda - September 10, 2024
• VCVB Board Minutes - August 14, 2024
• VCVB Financials 

Balance Sheet as of August 2024
Budget vs Actuals FY24_PL
Profit and Loss - August 2024
Payroll Budget vs Actuals - August 2024

• Sales and Tourism Dashboard - September 2024
• Convention Calendar - August 2024
• STR - July 2024

August 14, 2024

• VCVB Board Meeting Agenda - August 14, 2024
• VCVB Board Minutes - July 10, 2024
• VCVB Financials 

Balance Sheet as of July 31, 2024
Budget vs Actual By Class August 2024
Profit and Loss by Class July 2024
Payroll Budget vs Actuals July 2024

• Sales and Tourism Dashboard - July 2024
• Convention Calendar - July 2024
• TOT History with CA Visitation Data July 2024
  
  
  
• Madden Media Proposal for Destination Video Project

July 10, 2024

• VCVB Board Meeting Agenda - July 10, 2024
• VCVB Board Minutes - June 12, 2024
• VCVB Financials 

Balance Sheet as of June 30, 2024
Budget vs Actuals FY 2024 as of June 30, 2024
Profit and Loss by Class June 2024
Payroll Budget vs Actuals June 2024

• Sales and Tourism Dashboard - June 2024
• Convention Calendar - June 2024
• STR Report - May 2024 (most current report available)
• TOT History with CA Visitation Data available as of July 1, 2024
  
  
• Meetings Industry PULSE Survey
• It Starts with a Visit, VEDC Sponsorship

June 12, 2024

• VCVB Board Agenda June 12, 2024
• VCVB Board Minutes - May 8, 2024
• VCVB Financials 

Balance Sheet as of May 31, 2024
Budget vs Actuals FY 2024 as of May 31, 2024
Profit and Loss by Class May 2024
Payroll Budget vs Actuals May 2024

• Sales and Tourism Dashboard - May 2024
• Convention Calendar - May 2024
• STR Report - April 2024 (most current report available)
• TOT History with CA Visitation
  
  
• 2023 VCVB COV Draft Annual Report
• HVS Proposal

May 8, 2024

• VCVB Board Agenda May 8, 2024
• VCVB Board Minutes - April 10, 2024
• VCVB Financials 

Balance Sheet as of April 30, 2024
Budget vs Actuals FY 2024 as of April 30, 2024
Profit and Loss by Class April 2024
Payroll Budget vs Actuals April 2024
Budget vs Actuals - Percent to Budget - FY2024

• Sales and Tourism Dashboard - April 2024
• Convention Calendar - April 2024
• Symphony Executive Summary - March 24
• STR Report - March 2024
  
  
• Proposed Board Representation and Terms
• VCVB By-Laws Amendment to Directors
• 112 E Main Street Lease
  
  
• Convention Video Project
  
  
• Injury and Illness Plans and Training Documentation
• Workplace Violence Policy Reporting Forms

April 10, 2024

• VCVB Board Agenda April 10, 2024
• VCVB Board Minutes - March 20, 2024
• VCVB Financials 

Balance Sheet as of March 31, 2024
Budget vs Actuals FY 2024 as of March 31, 2024
Profit and Loss by Class March 2024
Payroll Budget vs Actuals March 2024

• Sales and Tourism Dashboard March 31, 2024 
• Convention Calendar - March 2024
• TE Symphony Summary April 2024
• Draft VCVB Finacial Policy
   
• Guest Essay: How to Breathe with the Trees
• Concierge College Invitation and Registration Information - April 16, 2024

March 20, 2024

• VCVB Board Meeting Agenda - March 20, 2024
• VCVB Board Minutes - February 14, 2024
• VCVB Financials 

Balance Sheet - as of Feb 29 2024
Budget vs Actuals FY 2024 as of Feb 29 2024
Profit and Loss by Class Feb 2024
Payroll Budget vs Actuals Feb 2024

• March Sales & Tourism Dashboard 
• Convention Calendar - March 2024
• TE Symphony Summary March 2024 (Jan 2024 data) 
• TOT Comparison to Park and CA Visitation March 2024
• Monthly Travel Indicators Summary
  
  
  
• 2024 Draft Sales and Marketing Plan 
• TMD CVB MOU - Material Terms Redline

February 14, 2024

• VCVB Board Meeting Agenda - February 14, 2024
• VCVB Board Minutes - December 13, 2023
• VCVB Financials 

Balance Sheet - January 2023

Budget vs Actuals by Class - January 2023

• Sales & Tourism Dashboard - January 2024
• Convention Calendar - February 2024
• TE Symphony Summary 
• TOT Comparison

• 2024 Draft Sales and Marketing Plan 
• Draft Record Retention Policy 
• Payment Redline TMD CVB MOU
• Draft Convention Incentive Program

January 2024 - No Meeting Scheduled

December 2023 VCVB Board Meeting Packet

• VCVB Board Meeting Agenda - Dec 13, 2023
• CVB Board Meeting Minutes Nov 8, 2023
• Financial Reports
  • Balance Sheet as of November 30, 2023
  • Budget vs Actuals Jan-Dec 2023
    
    
• Sales and Tourism Dashboard Dec 2023
• Convention Calendar - Dec 2023
• VCVB Leads Tracking Form - Dec 2023
• Tourism Economics Symphony Call Deck
  
  
• 2023 BoD_2024 Nominations
• DMO Proz Analysis Recommendations
• VTMD Memorandum of Understanding v.7
• Visalia CVB 2024 Proposed Budget
• MMGY Scope of Work 2024
• Dec 3 Professional Services Agreement Request

November 2023 VCVB Board Meeting Packet

• VCVB Board Meeting Agenda - November 8, 2023 
• CVB Board Meeting Minutes Oct 11, 2023
• Financial Reports
  • Balance Sheet as of October 31, 2023
  • Budget vs Actuals Jan-Dec 2023
    
    
• Tourism Economics Executive Summary - Nov 2023
• Sales and Tourism Dashboard November 2023
• Convention Calendar - November 2023
• TOT History with CA visitation November 2023
• VCVB Leads Tracking Form - Nov 2023
  
  
• Proposed Visit Visalia Memorandum of Understanding (as of 10.17.2023)

October 2023 VCVB Board Meeting Packet

• VCVB Board Meeting Agenda - October 11, 2023 
• CVB Board Meeting Minutes Sep 9, 2023
• Financial Reports
  • Balance Sheet as of September 30, 2023
  • Budget vs Actuals Jan-Dec 2023
  • Sales and Tourism Dashboard October 2023
• Tourism Economics Executive Summary - Oct 2023
• Convention Calendar - October 2023
• TOT History with CA visitation October 2023
• VCVB Leads Tracking Form - Oct 2023
  
  
  
• By-Law Edit Recommendation Oct 2023
• Proposed 2024 COV Exhibit A V3
• Visalia Heritage Funding Request Oct 2023

September 2023 VCVB Board Meeting Packet

• VCVB Board Meeting Agenda - Sept 11, 2023 
• CVB Board Meeting Minutes Aug 2023 
• Financial Reports
  • Balance Sheet as of August 1, 2023
  • Budget vs Actuals Jan-Dec 2023
  • Profit and Loss - August 2023
  • Profit and Loss by Class - August 2023
  • Statement of Cash Flows - August 2023
  • AR Aging Detail - August 2023
• Sales and Tourism Dashboard September 2023
• Sales Report - September 2023
• Visit Visalia Website Master Report Aug 2023 
• Tourism Economics Executive Summary - Sept 2023
• Convention Calendar - August 2023
• Social Media Report - August 2023 
• TOT History August 2023
• Sequoia & Kings Canyon Visitation Report - August 2023
  
  
• Visit CA Visitation Data Summary Report
• DMO Proz Proposal
• TMD Request for Designated Expenses 2023

August 2023 VCVB Board Meeting Packet

• VCVB Board Meeting Agenda - Aug 9, 2023 
• CVB Board Meeting Minutes July 2023 
• Financial Reports
  • Balance Sheet as of August 1, 2023
  • YTD Budget vs Actuals 2023
  • Profit and Loss - July 2023
• Sales and Tourism Dashboard - August 2023
• Visit Visalia Website Master Report July 2023  
• Tourism Economics Executive Summary - July 2023
• Sales Report - August 2023
• Convention Calendar - August 2023
• Social Media Report - August 2023 
• TOT History August 2023
• Sequoia & Kings Canyon Visitation Report - August 2023
• Statement of Understanding Expectations VCVB
• 08.01 VCVB Bylaw red line
• Conflict of Internest Acknowledgement and Disclosure Form 2023
• Disclosure and Confidentiality Statement 2023

July 2023 VCVB Board Meeting Packet

• VCVB Board Meeting Agenda - July 12, 2023 
• CVB Board Meeting Minutes June 2023 
• Financial Reports
  • Balance Sheet as of June 30, 2023
  • Budget vs Actuals - June 2023
  • Profit and Loss - June 2023
  • Profit and Loss by Class -June 2023
  • Statement of Cash Flows -June 2023
  • AR Aging Detail - June 2023
• Staff Activity Report - July 2023
• Visit Visalia Website Report June 2023  
• Tourism Economics Executive Summary - July 2023
• Sales Report - July 2023
• Convention Calendar - July 2023
• Visitor Log - July 2023
• Social Media Report - July 2023 
• COV TOT Cummulative Report
• Sequoia & Kings Canyon Visitation Report - July 2023
• US Travel Association Report The Future of Travel

June 2023 VCVB Board Meeting Packet

• VCVB Board Meeting Agenda - June 14, 2023 
• CVB Board Meeting Minutes May 2023 
• Financial Reports
  • Balance Sheet as of May 31, 2023
  • Budget vs Actuals - May 2023
  • Profit and Loss - May 2023
  • Profit and Loss by Class -May 2023
  • Statement of Cash Flows -May 2023
  • AR Aging Detail - May 2023
• Staff Activity Report - June 2023
• Updated Staff Activity Report May 1-31, 2023 (Uploaded 6.13.2023)
• Visalia Website Report - May 2023  (Uploaded 6.13.2023)
• Tourism Economics Executive Summary - June 2023
• Sales Report - June 2023
• Convention Calendar - June 2023
• Visitor Log - June 2023
• Social Media Report - June 2023  (Uploaded 6.13.2023)
• COV TOT Cummulative Report  *Not Avail
• Sequoia & Kings Canyon Visitation Report - June 2023

Reports cover period from May 1-26, 2023 unless otherwise noted. Some reports not originally available may have been uploaded.

May 2023 VCVB Board Meeting Packet

• VCVB Board Meeting Agenda - May 10, 2023 
• CVB Board Meeting Minutes April 2023 
• Financial Reports
  • Balance Sheet as of April 30, 2023
  • Budget vs Actuals - April 2023
  • Profit and Loss - April 2023
  • Profit and Loss by Class -April 2023
  • Statement of Cash Flows -April 2023
  • AR Aging Detail - April 2023
• Staff Activity Report - May 2023
• Visalia Website Report - April 2023 
• Tourism Economics Executive Summary - May 2023
• Sales Report - May 2023
• Convention Calendar - May 2023
• Visitor Log - May 2023
• Social Media Report - April 2023
• COV TOT Cummulative Report as of Feb 2023
• Sequoia & Kings Canyon Visitation Report - May 2023

COV TOT Cummulative Report as of Feb 2023

Additional Research Data:

Visit California Monthly Dashboard - March 2023